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About Us - AlphaPR

AlphaPR aims to develop sustainable, human-centred communications models based on integrating design-thinking, futures-oriented and systems-thinking approaches for highly effective PR and communications campaigns and business communications solutions.

AlphaPR brings together the greatest minds in strategy, business, entertainment, media, technology to create a space for critical conversations on the agility of your campaigns. 

We operate on a value system of ethics that includes Transparency, Futures-Thinking, Design-Thinking, Accountability, Human-Development, Empathy, and Evolution.

We specialize in:

Film

Entertainment

Music

Festivals

Wellness

New media

Experimental media

 

 

OUR APPROACH

AlphaPR is setting the new standard – and that standard is civility. We approach communication and PR campaigns through a

holistic, human-centred lens, weaving systems-thinking, design and futures thinking into an impeccable strategy.

 

MEDIA TRAINING

We have pooled our expert experience, from working with celebrities on Warner Bro. junkets,

to Paris Hilton’s Sketchers launch, to indie filmmakers, to Oscar-nominated international stars to create a simplistic, easy-to

access media training kit. We walk you through our training, created by the top minds in the biz,

the get you the knowledge and know-how you need for your interviews.

 

COMMMUNICATING

We keep you abreast of campaign happenings with weekly updates. We include information on pitching status,

projections for the week ahead, press schedules, and confirmations of interview times.

We also send out press breaks as your stories hit the news.

 

RED CARPET EVENTS

One of our many specialities is red carpet planning, execution, management, and talent handling.

Our individual experiences have found us planning red carpets at Warner Bros., AMC Network

and a variety of film festivals, including TIFF.

 

PRESS JUNKET/PA TOUR

We know the importance of a seamless press junket and we believe you’re only as good as your junket.

We orchestrate and build a finely tuned schedule to maximize your press time while on tour,

traveling, or visiting for your campaign.

 

GRASSROOTS PROMOTIONS

We connect your brand with the right organizations, meet-ups, and groups for growth.

Whether you’re screening your film, beta-testing your app, testing your product,

or giving away tickets to a festival screening, we understand your needs at a core level in

order to connect you with the right community.

 

SOCIAL MEDIA PRODUCTION

Content is king.

We’ve led the way with innovative content for large non-profits such as Hot Docs Canadian International Documentary Festival

 and Netflix with competitive results.

We create highly curated calendars for all platforms that are sure to increase your engagement

 and following depending on your needs.

 

EVENT PLANNING

From press conferences and cocktail parties to screenings and celebrity award ceremonies –

we’ve done them all. And we know there is nothing better than a smoothly-run event.

We enjoy the nitty-gritty details; from scheduling all our handlers and assistants

to worrying about where your guests put their coats and how much wine the bar has.

It’s your party too – enjoy it!

 

REPORTING & DATA COLLECTION

We provide comprehensive reports, compiling all press clippings into a single package and offering insight

into our best practices.

We also offer key learnings for your next project – and take-aways, such as

media training documents, that can be utilized at any time.

We work with our Alpha Advisors to ensure our reporting process is thorough and adheres to our core values

for forward-thinking processes and progress.

 

 Alpha’s core values inform the strategy of every engagement, e-mail, activation, campaign, and meeting. 

We utilize our core values throughout our company, within all relationships, and in every phase of our campaigns.

Our core values act as the protocol against which we measure our processes.

 

 

TRANSPARENCY

We prioritize honesty and open communication, and offer all of our partners and clients a seat at the table on our process.

We invite our juniors to our Advisory Board meetings, train thoroughly on our procedures, and tell it like it is.

We believe in the power of access. Not only can our clients access our partners – 

they can access the knowledge and creativity all of Alpha has to offer, from an intern to our board members. 

You never know who has the next revolutionary idea.

 

FUTURES-THINKING

We observe the ‘driving forces’ in media, business, politics,

and society-at-large to determine where your campaign, brand, voice, and story are best served and delivered.

By examining and testing different outcomes of your campaign (threats, opportunities),

we strengthen our collective ability to capture and predict what will occur and how to maximize on the results.

 

DESIGN-THINKING

Media is a complex system comprised of opinionated voices, #FakeNews,

and elevated global thinking while information technology continually evolves and advances.

We utilize design-thinking to prepare solutions and actions that speak to your overall success

within the larger framework of our current media landscape and society at large

by consistently testing and re-testing our methods and measuring our results.

 

ACCOUNTABILITY

We believe in open forums for discussion in which we,

– employers, employees, clients and collaborators alike –

can express concerns and vulnerabilities.

We maintain a practice of accountability to one another by analyzing our mistakes evenly with our victories

and successes.

We believe in growing a network based on trust, creativity, and innovation.

 

HUMAN-DEVELOPMENT

We develop the people with whom we work, and begin right away

with a intensive 2-week training for all employees, board members, and staff for complete understanding

of our ‘ways of working.’ We take care to ensure competency, highest delivery

on end result, and alignment with our best practices.

We believe in the strengths of the individual and that we are each other’s greatest resource.

 

EMPATHY

We believe in the power of empathy and understanding.

We approach our dealings, our clients, and our audiences with the desire to understand and to be of service.

We share in your goals, frustrations, and passions – it’s why we get out of bed in the morning.

Our ability to feel is one of our greatest assets in an increasingly technological world –

it ensures we building meaningful connections with your cause, story, and audience.

 

EVOLUTION
We combine all of these systems and ethos to design a new type of communications method –

one that is agile, and that listens, reacts, and responds in order to devise holistic communications approaches.

It is imperative that we, as communicators, are listening to the market and audiences we serve and speak to,

as the only constant in our world is change.